Famous designers

Toru Iwatani 

A game designer who's most famous work is 'Pac-Man'. The game came out in 1980 for arcades. The game has become a cultural hit with iconic design and simple but effective game mechanics. 

Toru Iwatani was influenced by the amount of aggressive games there were in the arcades and wanted to change that. He wanted to introduce a wider audience into the arcade as “In the late 1970s, there were a lot of games in arcades which featured killing aliens or other enemies that mostly appealed to boys to play,” - Toru Iwatani (Peckham, M.2015A). So he plan to create a game for couples to enjoy while at the arcade. To change the atmosphere of these arcade rooms into a place for all the family. “My opinion is that Pac-Man became popular with everyone" (Peckham, M.2015B). 

A massive influence he had was making games appear to a larger audience and opened out new possibilities for game designers to expand on the topics that they base there game on.  "Now, for the first time, you had women in arcades, and you had kids...Pac-Man prompted designers to experiment with a broader range of characters, environments, and stories in their games." (CHAMPAGNE, C.2013). Looking at this companies like nintendo who's goal is to make games that suit a wider audience with cute looking characters and simplistic game mechanics. They won't of have the success if it wasn't for Toru Iwatani plan to bring a wider target audience to the game industry. 

Bibliography

CHAMPAGNE, C. (2013). How "Pac-Man" Changed Games And Culture. [online] Co.Create. Available at: http://www.fastcocreate.com/1683023/how-pac-man-changed-games-and-culture [Accessed 26 Apr. 2016].

Peckham, M. (2015A). Pac-Man's Creator Says the Game Was Feminist. [online] TIME.com. Available at: http://time.com/3892662/pac-mans-35-years/ [Accessed 26 Apr. 2016].

Peckham, M. (2015B). Pac-Man's Creator Says the Game Was Feminist. [online] TIME.com. Available at: http://time.com/3892662/pac-mans-35-years/ [Accessed 26 Apr. 2016].